NORIX Collective is a movement brand founded in Langley, BC, Canada by Sean Back — a product designer with 16+ years of experience across FXR Racing, BRP/Bombardier, and Jan & Jul.
It started in 1995, in a Nike store in Busan, South Korea. A kid walked in and felt something change. That moment never left. Decades of sketching shoes in notebooks, building products for global brands, and raising two sons — Jordan and Max — named after the shoes that first sparked the dream.
NORIX is what that dream became.
We build products — footwear, apparel, bags, and accessories — for people who don't give up on their moves, no matter how ordinary they seem. Our debut model, the NTX-2601, is just the beginning. The vision is bigger: a global brand that stands for forward motion, in every category, for every person who refuses to stand still.
We're not trying to be the next small brand.
We're building the next great one.
Make Your Move.
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