FYRE

FYRE is creating a patent-pending luxury beauty technology ecosystem combining infrared, cryogenic cooling, connected smart hair tools, accessories, and software.

FYRE is creating a new category in luxury beauty technology through an integrated ecosystem of connected hair tools, accessories, professional technology, and digital experiences.

The platform combines advanced infrared technology, cryogenic cooling, intelligent engineering, premium industrial design, and connected software to elevate styling performance while supporting healthier-looking hair and scalp wellness.

FYRE’s initial product portfolio includes Aurora I, a cordless touchscreen smart dryer, and Aurora II, a professional corded device engineered for sustained salon performance. The broader ecosystem is planned to include magnetic attachments, thermochromic brushes, travel accessories, complementary infrared and cryogenic styling tools, and the FYRE connected app.

FYRE is designed for premium consumers, professional stylists, luxury salons, hotels, wellness environments, hair-restoration practices, and high-end retail distribution. Its commercialization strategy includes direct-to-consumer sales, professional channels, luxury retail, hospitality placements, strategic partnerships, international distribution, and recurring digital and accessory revenue.

Founder Bruce Ross brings more than 30 years of professional beauty-industry experience and firsthand knowledge of the challenges facing consumers and stylists. FYRE is currently advancing engineering, product validation, intellectual-property development, manufacturing preparation, and commercialization planning.

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FYRE

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