VYZION (pronounced 'Vision') is a premium, luxury-inspired lingerie and apparel brand headquartered in Edmonton, Alberta, Canada, founded by Brian Hinds a Black Canadian entrepreneur with a bold vision for what accessible luxury fashion can look like. VYZION launched publicly on February 14, 2026, simultaneously online at vyzionlingerie.com and at an in-person Valentine's Day launch event. The brand is built on three uncompromising pillars: Confidence, Inclusivity, and Elevated Aesthetic. It fills a critical gap in the Canadian market the space between mass-market brands with limited design intentionality and ultra-luxury imports priced beyond reach. VYZION offers fashion-forward, luxury-aesthetic lingerie at accessible price points ($10–$60 CAD), with genuine size inclusivity from XS to 4X at launch, expanding to 5X in Year 2. Operating on a direct-to-consumer (DTC) model using small-batch production and pre-orders, VYZION controls inventory risk while maintaining strong gross margins of 60 to 80%. The brand is currently seeking $50,000 to $100,000 CAD in funding and/or small business loans to support inventory expansion, marketing infrastructure and product development.
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