Principal Assets Limited / Immersa Ai

AI-powered SaaS platform for architectural engineering, commercial interior design, and hospitality e-commerce.

Facebook Twitter LinkedIn

Principal Assets Limited (PAL) / Artography Limited / immersaAi™

Vision
To become the global standard for AI‑driven interior design and hospitality commerce—where art, technology, and space converge to create immersive environments at scale.

Mission
Unlock the commercial and creative value of a proprietary art library through two complementary revenue engines: immersive AI software for design professionals and scalable hospitality commerce through global hotel distribution.
 
immersaAi™, is an AI-powered SaaS platform for architectural engineering and commercial interior design, trained by our proprietary licensed and copyrighted database of over 200,000 images of art and photography accumulated over ten years of serving our target market. No other software competitor can create or acquire these assets, thereby creating a substantial moat and barrier to entry against potential competition. The fully operational prototype is complete, IP secured, and ready to develop to full production. 

Principal Assets Limited (PAL) secured a fully funded AI development initiative with an AWS Advanced Tier Partner, Go-Cloud (https://go-cloud.io/), valued at $25,000 for POC/Prototype with potential expansion to $50,000 for additional development. PAL, with its subsidiary, Artography Limited (https://artographylimited.shop/) and its library of 200,000+ visual and photographic artworks is positioned at the forefront of AI-driven design visualization for the global architecture, interior design, and hospitality markets.

WHAT WE ARE BUILDING
PAL, with Go-Cloud developed the immersaAi™  to transform empty hotel and interior spaces into fully furnished, photorealistic design environments in minutes using the Company’s proprietary art and photography database.
 
In practical terms, hotel designers, architects, and purchasing groups will be able to upload photos of undeveloped or unfinished spaces and instantly visualize curated interior concepts featuring artwork, furnishings, décor, and design aesthetics sourced from PAL’s library of more than 200,000 licensed visual and photographic works.
 
In parallel, through its agreement with Hotel Communications Network (HCN)( https://hcn-inc.com/), PAL is monetizing these same licensed visual assets across five-star hotels worldwide as guest purchase our products through in-room smart tablet technology, creating both a global hospitality distribution channel and a recurring revenue, licensing and merchandising opportunity database tied directly to the Company’s intellectual property portfolio.

The Problem

Interior design is slow, fragmented, and inefficient

  • Designers spend days or weeks creating visual concepts
  • Tools are horizontal (CAD/BIM), not interior‑specific
  • Art, color, furnishings, and layout are disconnected workflows
  • Hospitality monetization of art remains largely analog
Result: High labor cost, slow turnaround, limited scalability

The Solution

Two Revenue Streams. One Proprietary Asset Base.

  1. immersaAI™ (SaaS)
     AI‑powered platform that transforms a single artwork into a fully designed interior environment in minutes.
  2. Hospitality Commerce (HCN Channel)
     Direct art and product sales to hotel guests via in‑room tablets already deployed in premium hotels globally.
Both monetize the same 200,000+ licensed artworks, with no incremental asset cost.

Product: immersaAI™

What immersaAI™ Does

  • Upload a photo of a space
  • Select one artwork
  • AI propagates color, style, and aesthetic across:  
    • Walls, furniture, fabrics, rugs, lighting, décor
  • Generates immersive, photorealistic environments in minutes
Why It Matters

  • Reduces design time dramatically
  • Lowers staffing and overhead
  • Improves consistency and client approval speed
Product: Hospitality Commerce (via HCN)

In‑Room Tablet Distribution
  • Exclusive agreement with Hotel Communications Network (HCN)
  • Launching in 16,000 four‑ and five‑star hotel rooms
  • Expanding to 100,000+ rooms by end of 2026
  • 200,000+ rooms projected by end of 2027
Guests can purchase PAL’s licensed art directly from in‑room tablets.
Key Advantage: Global distribution with no customer acquisition cost
 

Market Opportunity

Commercial Interior Design Software

  • TAM (2025): ~$4.1B
  • Projected TAM (2028): ~$5.3B
  • SAM (2025): ~$2.0B
  • SAM (2028): ~$2.7B
Primary buyers:

  • Architectural & engineering firms
  • Commercial interior designers
  • Hospitality, office, retail, healthcare specialists
Business Model

Two Independent, Reinforcing Revenue Streams

  1.  immersaAI™ SaaS  
    • Subscription tiers (Starter, Pro, Enterprise)
    • Recurring licensing revenue
    • Expansion via seats, AI tools, API access
      2. Hospitality Transactions 
  • Art and product sales via in‑room tablets
  • Recurring refurbishment cycles
  • Transaction‑based revenue

Result: Diversified, recurring cash flow

 Competitive Advantage

Why PAL Wins

  • 200,000+ licensed artworks (hard to replicate)
  • First‑mover in fully immersive AI design
  • AWS‑funded development at $0 cost to PAL
  • Two revenue engines sharing one asset base
  • No platform today combines art intelligence + AI + hospitality commerce
 
Traction & Validation

  • Working AI platform delivered to PAL cloud
  • MOUs signed with Art+Logic and MEETKai
  • HCN distribution contract executed
  • 16,000 rooms live at launch



Fundraise Details

This section is only visible to registered investors. Log in or register as an accredited investor to view.

Ready to Ask For Funding for your company?

Post a Funding Request

Key Facts

Industry
{{model.industry | ffIndustry}}
Location
{{model.city_state}}
Year Founded
{{model.year_founded}}
Monthly Income
{{model.monthly_income | ffIncome}}
Website
{{model.homepage_url}}