Mission: Our goal is to transform lives by guiding individuals to achieve their fitness goals through AI and machine vision, removing confusion, and providing access to expert nutrition and fitness coaching right in your pocket.
Using AI to fuel fitness: Xeela is set to revolutionize dietary tracking. Users can simply scan their plates with their phone cameras to instantly determine calorie count, macronutrients, and nutritional facts, reducing the hassle of food logging and encouraging healthier lifestyle choices.
Why Us: We have a huge leg up with our distribution. We can get millions of eyes on our brand, new products, ideas etc (Over 70 million followers across social media channels) Not to mention virtually every creator is within a degree of reach.
Distinguished Founding Team: Founded by Ilya Fedorovich and David Dobrik and collaborations with notable creators such as Harry Jowsey and Anastasia Karanikolaou. Our in-house marketing capabilities position us to produce viral content and effectively promote our brand.
Traction: Over 50,000 downloads in 30 days since launch of the Xeela app and over $70k in MRR. Since March 2022, we have generated nearly $4.5 million in revenue through our fitness programs and supplements, with 99% of sales being organic and minimal reliance on paid advertising.
Market Potential: Targeting a market of 380 million fitness app users, our goal is to capture 1% of this demographic. At a subscription rate of $25 per month, we project an Annual Recurring Revenue (ARR) of $1.1B giving us a valuation of $4B+
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