Pure Hydration Plus

Pure Hydration Plus is a clean, ready-to-drink functional hydration beverage engineered for athletes, high performers, and everyday grinders who want serious rehydration without the sugar load or artificial ingredients common in legacy sports drinks. Each 20 fl oz bottle delivers only 5 calories and 1 gram of total sugar (0 grams added), with a performance-focused electrolyte blend of approximately 500 mg sodium, 354 mg potassium, 120 mg calcium, and 60 mg magnesium to support fluid absorption, muscle function, and faster recovery.

Unlike powdered mixes or high-sugar sports drinks, Pure Hydration Plus is a convenient, grab-and-go RTD format built on filtered water, sea salt, and a short, transparent ingredient list: organic flavors, organic lemon juice concentrate, and organic stevia (Reb-A) for light sweetness without artificial sweeteners or dyes. This positions the brand squarely in the fast-growing “better-for-you” functional hydration segment, where consumers are actively trading out traditional sports drinks in favor of low-sugar, clean-label options.

The company is headquartered in Scottsdale, Arizona, with the LLC formed, manufacturing sourced, and commercial-ready product and branding already completed, materially de-risking execution compared with concept-only CPG startups. Early traction includes committed support from high-level athletes and a vested-equity partnership with Dallas Cowboys Cheerleader Kelcey Wetterberg and the DCC team, creating access to roughly 9 million followers at launch for efficient, influencer-led customer acquisition.