OverviewFamily First Transportation, LLC will be a local transport company operating as both a private car service and cargo van delivery and courier business for bulk supply chain management needs.
Family First Transportation & Logistics will be a local transport company offering its services to individuals, families, and businesses. It will operate as both a private car service as well as a local delivery and courier business.
The company will be located in New Castle, Delaware, which is ideally centrally located in an area allowing for service within Pennsylvania, West Virginia, DC, Virginia, New Jersey, Delaware, and Maryland. This metro area is densely populated with both residents and businesses. The density is important as it will give the company access to a large number of potential clients. Additionally, since the business model is dependent on miles driven, the relatively small area of a large population will increase the efficiencies of both time and cost.
With his extensive experience in management, human resources, and his knowledge in digital business applications, owner and General Manager Larry Dickerson offers a formidable amount of communicative and people skills obtained during his long and varied successful career. He will operate the organization with a hands-on approach, particularly within the company’s early growth stages.
Funding needs include equipment, website development, and working capital.
CompanyFamily First Transportation & Logistics will be a private transit company providing shipping, delivery, and transportation solutions for businesses, older adults, and families. Located in New Castle, Delaware, the initial geographic area that the company will serve includes Delaware, Maryland, Pennsylvania, Virginia, West Virginia, and Washington, D.C.
The company will offer its services to a wide variety of clientele. Medical and medical equipment companies, especially those serving clinics and hospital systems, will be an essential target market for the business. Other clientele will include elderly patients needing transportation to medical appointments or procedures as well as busy, working families that struggle getting their children to and from school, sports practices, or other extracurricular activities. The company will also serve other delivery companies that need assistance fulfilling scheduled distribution routes.
This is not designed to be a just a luxury service. The company’s approach will be to focus on people and businesses that have a need for consistent and reliable person or product movement. As a car service, the approach will be different than the normal Uber/Lyft business model where a client contracts with a driver for a single ride never to see each other again. Family First Transportation & Logistics plans to focus on relationships to encourage repeat business. With safety being an ongoing concern, there is a case to be made for riding with someone who is known and trusted. The company’s approach to serving businesses will help shore up the multitude of supply chain shortfalls, which are projected to continue well into the future. The need for a local transit company to help fill this gap is significant.
The company will start with a 2020 Toyota RAV4 five-door sedan, which is ideal for private car service and personal mobility as well as transport for pets, recurring events, elderly healthcare, and medical appointments. An additional vehicle, a 2022 model Ram ProMaster 1500 Cargo Van with a 2,300-pound capacity, has also already been purchased. This vehicle will be ideal for cargo; delivering business related equipment and supplies, removing discarded or expired materials, and more. This second vehicle will enable the company to expand its shipping opportunities, as it will be large enough for forklifts to deliver pallet loads.
Market AnalysisFamily First Transportation & Logistics will be perfectly located within its multiple-state service area of Delaware, New Jersey, Maryland, Ohio, West Virginia, DC, Virginia, and Pennsylvania. Its central position in New Castle, Delaware, will provide quick access to the entire area and open the potential for greater access to both its private car/shuttle and courier delivery business. Additionally, since the metro area is condensed, deliveries of both people and goods is also condensed, which suggests the company can cover more business driving fewer miles.
The local Philadelphia metro area has a population of 6.1 million. The median household income is $74,533, which represents a rate 10.0 percent higher than that of the rest of the country. With growth in population and a relatively high household income, the future looks promising for service industries like Family First Transportation & Logistics.
In addition to income, age categories in the area are important to consider for the success of the private transportation aspect of the business. Individuals 30 or over make up 55.0 percent of the population. These ages comprise the group of potential clients that will have the greatest private transport needs for children, pets, events, medical appointments, medical procedures, and personal mobility.
The map reflects the basic scope of the company’s service area. It is densely populated, not only with residents but also with businesses. As many of these establishments are perceived as small businesses, due to their size and local reach, they are aligned perfectly with the Family First Transportation & Logistics business model.
With supply chain shortfalls becoming more pronounced in the ongoing Covid pandemic, international conflict, and national instability, there is a growing demand to help mitigate these shortfalls. This shortfall provides a huge opportunity for smaller delivery and courier businesses as the large carriers are unable to fill the need. In addition, large carriers are not nimble enough to handle same-day deliveries in many cases, a niche that Family First Transportation & Logistics will work to fill.
SupportFamily First Transportation & Logistics will offer several highly attractive competitive advantages to help the company differentiate itself from other local services. Primarily, the company will focus on contracts and clients with consistent needs; in this way, the company will focus on building relationships, not just giving rides and making one-time deliveries. Further, the company’s website will be better functioning and more informative than its competitors. Many companies tout excellent customer service, but the management of Family First Transportation & Logistics has a proven history of excelling in human relationships, a skill set that will serve the company well, now and in the future. The company’s unique selling point will be the way the customers are treated. In the end, this is a service business, and the company is determined to always focus on a high level of service.
For a more comprehensive summary of my company, please contact me at 302-607-3030 or 434-409-7014. I can also be reached at
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