Doggone Good Heating and Cooling LLC

Doggone Good Heating & Cooling is raising $1,000,000 in exchange for a 50% ownership stake in the company, with a targeted exit to private equity within 48 months.

The Baton Rouge HVAC market represents approximately $300 million in annual revenue. Our strategy is to capture 10% market share through a combination of strategic acquisitions of established local operators and aggressive multi-channel marketing investment. At 10% market share, the business would generate approximately $30 million in annual revenue — a scale that is highly attractive to private equity buyers who are actively consolidating the home services sector across the Sun Belt.

Our brand was developed by Kick Charge Creative, one of the nation's leading home services branding firms, known for building some of the most recognizable brands in the HVAC and plumbing industries. Our marketing campaign is led by the Wizard of Ads, a world-renowned advertising and messaging firm with a proven track record of building dominant local brands through strategic radio and digital campaigns. Together, these two partnerships give Doggone Good a significant competitive advantage in brand awareness and customer acquisition that most local competitors cannot match.

The Baton Rouge MSA is a growing, underserved market with aging housing stock, a year-round cooling demand driven by the Gulf Coast climate, and a fragmented competitive landscape ripe for consolidation. Private equity interest in home services — particularly HVAC — has never been stronger, making the 48-month exit timeline both realistic and well-supported by current market conditions.