SOBI Analytics

Leading the revolution in Accountancy: SOBI is an AI Expert system the delivers strategic guidance to accountants and their clients.

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There is massive change happening in the Accountancy sector, and SOBI is meeting the challenges head on with our AI Expert system, designed to support Accountants and their clients in embracing the huge opportunities opening up.

Demand from small-mid market business owners for more meaningful advisory support from their accountants is not being met!.   

The reasons are varied:  
  • accountants are busy with compliance work
  • they cannot find suitable candidates to hire, as more accountants are leaving the sector than joining
  • they do not have the relevant skillsets, as they have focused on tax and audit work up to now (client advisory services requires skills in interpreting transactional data and implementing action plans)
  • they do not trust technology, and in particular AI.

SOBI bypasses all those issues.  A platform, driven by AI, built to drive real-time, cross business insights and action plans to accountants and their clients through logical steps.

SOBI integrates directly with QuickBooks Online and Xero (at transactional level), and also gathers information from CRM and Payroll systems to expand the depth of insights available.
We advise clients to follow 3 simple steps:

1.  PREDICTIVE PLANNING:  the SOBI system automatically builds customizable business plans (taking selected data trends) for up to 36 months ahead
2. PERFORMANCE MEASUREMENT:  using the automated cross-business metrics and trending, the user can then wrap their KPIs around the Plan to keep informed of progress.
3. PRESCRIPTIVE REPORTING:  the user can set up reports to monitor and advise on activity across the business, with particular focus on non-performing metrics

We have secured three significant channel partners over the past two months, with interest shown from another two.  

Our investment will be utilised to bring these commitments to fruition, as well as building our presence on the Quickbooks App Marketplace (we launched in October)

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