I. EXECUTIVE SUMMARY
DC Tech is excited to present a unique opportunity to invest in a range of cutting-edge electronic tools designed to revolutionize various industries. Our suite of current and future products includes BenderPro, MILIEU METER, MeasureMouse, and SolarPro. These innovative tools address critical needs in industries such as construction, atmospheric measurement, electrical work, and photovoltaic installations. We are seeking an investor/business partner to support our production, marketing, and distribution efforts, allowing us to reach a point of recognition in the industry that allows us to be absorbed by a larger manufacturer or standalone against the competition.
1) BenderPro - Bilingual Digital Conduit-Bending Angle Indicator: BenderPro is a game-changing tool for professionals working with steel tubing or pipe. It fits into the end of a standard conduit bender and displays the exact bend angle. It features built-in magnets for multiple angular measurements or large conduit, enhancing accuracy and efficiency. With 2 LED lasers, the device enables precise angular projections, adding to its versatility. BenderPro's bilingual display and orientation-sensitive design make it user-friendly. The cost-effective manufacturing process allows for a competitive pricing strategy while maintaining healthy profit margins. Mexican manufacturing options are being explored and, shortly thereafter, local distribution will commence, capturing the market's demand for this innovative solution.
2) MILIEU METER – Atmospheric Sensor and Calculator: MILIEU METER offers a comprehensive atmospheric measurement solution in both Metric and Imperial units. By simplifying data entry and calculations, this device replaces traditional psychrometric charts and tables. It has applications in weather monitoring, horticulture, and more. Bluetooth capabilities will be maximized, enable remote monitoring and data retrieval, to enhancing its value proposition. The pending software modifications and time-stamping motion-sensing camera addition are expected to further broaden its utility.
3) MeasureMouse – Efficient Conduit Measuring Robot: MeasureMouse streamlines conduit measurement processes by autonomously navigating through electrical conduits. It employs innovative technology including brushless motors, optical sensors, and rotation counters to accurately measure conduit lengths. This solution saves time and enhances accuracy compared to traditional “fish tape” methods. Its potential to reshape the electrical industry's practices presents a compelling investment opportunity.
4) SolarPro – Multifunction Solar and PV Installation Tool: SolarPro brings together a suite of applications that are most useful to the PV installer and technician. Exact angular compass readings, relative angles for mounting, temperature and watts-per-square-meter, Solar projection throughout the year, and more. All of these features in a low-cost tool that saves your smartphone from construction-related application use.
The market potential for our suite of tools is substantial. Industries such as construction, HVAC, horticulture, electrical work, and photovoltaic installations are experiencing rapid growth and demanding innovative solutions to streamline processes, increase accuracy, and enhance efficiency. Our products are designed to meet these demands and create a significant impact.
Market Potential: The market potential for our suite of tools is substantial. Industries such as construction, HVAC, horticulture, electrical work, and photovoltaic installations are experiencing rapid growth and demanding innovative solutions to streamline processes, increase accuracy, and enhance efficiency. Our products are designed to meet these demands and create a significant impact.
Financial Projections: Our financial projections (for BenderPro only) are based on market research and a well-defined pricing strategy. With production costs totaling $50.00 per unit with 3D-printing, we allocate $30.00 for final assembly resulting in a healthy $19.00 profit margin per unit at a wholesale price of $99.00 each. This pricing strategy ensures competitiveness while generating sustainable profits. As we expand our reach and capture market share, we anticipate exponential growth in revenue and profitability. While there is no additional cost associated with providing 3D-printed custom colors for the body, faceplate, and holster, customizing colors for schools and businesses could add an additional profit of $10.00 to $25.00 per unit sold. Injection molding has been explored but the cost of the dies and molds, as well as the limited color range and large quantities required for each color, make this process seem less attractive and flexible than pre-ordering many colors of 3D-printed devices and mixing/matching per request.
Business Description: The Company is formed as Sole Proprietorship under California state laws as Distinctive Constructive Technology and headed by Baran Galocy. California licensed electrician from 1991 through 2022.
NABCEP-Certified Photovoltaic Inspector from 2019 through Present.
Photovoltaic Instructor from 2018 – Present (UCR Extension in Palm Desert)
Business Mission: DC Tech designs electronic tools to save time and money. We help you measure your world in an entirely new manner.
Baran Galocy, DBA has the following patent pending for these products: Both BenderPro And MILIEU METER Have A Common Predecessor Called BenderBud. This Device Is Currently Awaiting Patent Review Under a CIP Patent Originally Filed In November 2020. The Application Number Is 17868413, the Device name is "Electronic Conduit-Bending Indicator, Level, And Environmental Data Display.
Funding Request: Baran Galocy, DBA DC Tech is seeking a total investment of $200,000.00 representing a to be agreed upon portion of the company’s profits and buyout value. This money is to be used for the following purposes:
$75,000 Payment to Baran Galocy DBA DC Tech for the last two years of development labor and parts. While this is a mere stipend considering the design labor and value in hardware and software, it will cover all credit charges and return me to a debt-free state, and allows me to complete MILIEU METER and begin my next projects (a diagnostic tool for photovoltaic technicians and a conduit measuring robot “mouse”) if you are impressed by the first two devices.
$40,000 for inventory, assembly, and drop shipping. Also required is a bondable company to program the code for the chips. This could be superseded by sending the assemblers the programmed MPU6050s and the programmed XIAO chips.
$25,000 to cover expenses over a projected period of from 3-to-6 months for social media influencers and direct marketing to schools, contractors, and supply houses.
$25,000 to cover a projected period of from 3-to-6 months final development period for MILIEU METER.
$20,000 Marketing and advertising on YouTube and social media. The expectation is to use this money to focus on my core audience and create a swift ROI.
$15,000 Specific Patent Application funds to differentiate the BenderPro and MILIEU METER from the original patent and create a utility and design patent for each device. Money would also be used for trade marking names of all devices.
[Additional funding of from $125,000 to $150,000 would be required per device to complete design work and patent both MeasureMouse and SolarPro if this proves to be a desired investment opportunity for you.]
II. BUSINESS SUMMARY
Industry Overview: In the United States, the hand tools industry is predicted to make 28 billion dollars in annual sales.
Most market trends are semi-static in the field with most end-user dollars going towards simple digital levels. There is little in the market that compares to either the BenderPro or the MILIEU METER. Both are unique and perform functions that have yet to be offered by other electronic tool manufacturers.
Research shows that consumers in this industry primarily focus on the following factors when making purchasing decisions:
Customers contemplating the purchase of a BenderPro are trying to save time and money and increase their efficiency and accuracy when bending conduit and/or measuring angles.
Customers looking at the MILIEU METER want to know precisely how much heat energy is contained in the air. This, and ensuing calculations, aid HVAC designers in fine-tuning the operations of their equipment and supply necessary information to anyone who operates a building with a variable amount of humidity, including agriculture and horticulture. MILIEU METER can predict storms and weather conditions based on the changing atmospheric conditions it is sensing and displaying in real time.
Legal Issues: The Company affirms that its promoters have acquired, or are acquiring, all necessary legal trademarks and patents.
III. MARKETING SUMMARY
Target Markets: The Company's major target markets are as follows:
BenderPro: Electricians, HVAC technicians and designers, carpenters, handywo/men, owner-builders.
MILIEU METER: Indoor agricultural and horticultural operators, balloonists, campers, hikers, meteorologists, home weather enthusiasts.
The estimated number of potential new BenderPro sales clients per year over 10 years is 79,900. This does not include the 470,000 Journeymen electricians and 309,900 licensed electricians currently in the market nor the unlicensed workers who still buy tools, comprising over 800,000 potential BenderPro buyers.
Pricing Strategy: The Company has completed a thorough analysis of its competitors' pricing. Keeping in mind our competition's pricing and the costs of customer acquisition, we are reviewing the following pricing strategy:
With nothing on the market that compares to either device, the option is to maximize market value and profit with a list price of up to $175 for the BenderPro (selling for $150) and up to $150 for the MILIEU METER (selling for $125).
The BenderPro saves time and enables greater efficiency when bending and mounting conduit. The annual savings is a factor of ten to twenty times the retail investment per year of use.
The MILIEU METER pays for itself the first time it detects a potentially harmful reading in an indoor agricultural or horticultural setting or warns of a dangerous oncoming weather condition. Options will allow for basic gas detection and analysis.
Distribution Strategy: Product distribution begins with product awareness. YouTube, Facebook, Twitter, Instagram, et al. will help to soften the market such that buyers for larger distributors such as Lowes, Home Depot, Ace, True Value, etc. will already be familiar with the device through exposure to social media. Meanwhile, local distribution to contractors and supply houses will help grow interest and awareness.
Outreach will be incremental to allow for tooling up to the next distribution goal. This process could also be released to a competent distribution marketer.
Promotional Strategy: The Company will promote sales using the following methods:
Marketing will take place, primarily, on YouTube, X, Facebook, and other social media using the available demographics and filters to select the ideal target audience. Dynamic retargeting will be used on companies who view DC Tech ads to re-expose them to the brand. Using Google Analytics, follow-through will occur with Facebook, Snapchat, Twitter, and LinkedIn to place ads that are appropriately matched to the target audience.
Primary video ads will be created for each product and a multiplicity of "Here's How You . . ." ads as follow-ups and retargets. The DJI Osmo 6 gimbal will be used to create the components of the ads with an iPhone 12 for clean, 4K footage with software to assemble a large number of recording “takes.”
Additional advertisement will come from distribution to technology and tool reviewers (influencers) who will be sent a free example for their review. Large companies and HVAC and electrician schools will also receive a free loaner/keeper device with a return label or reduced payment information for the first device.
The strength of Distinctive Construction Technology lies in the flexibility to redesign any aspect of the devices, from software to the 3D STL files hired out for 3D printing. DC Tech can turn a product change from an idea to an actuality in 48 hours, or less. This allows the company to be responsive to the comments of core users – electricians, HVAC designers/installers, and general contractors.
At this moment, I am living off credit cards, having depleted my savings earlier this year. I have lived frugally while designing these devices, but I am still almost $35,000 in debt and this is unsustainable and a great hinderance on development. Part of my search for a backer is to cover the expenses I have incurred over my last one and one-half years of research and development.
There is nothing on the market that looks like, acts like, or offers the flexibility of either the BenderPro or the MILIEU METER. There is an opportunity to "hit the ground running" and distribute devices before other manufacturers even know what is competing with them.
The market is wide open for other technically oriented, construction-based, labor-saving devices including MeasureMouse and SolarPro.
The only threats to this business are universal and not limited to any device, field of endeavor, or scope of production. There will always be knock-offs appearing in the periphery that will attempt to take a piece of the market share. The preferred strategy is to get the attention of one, or more, major manufacturers of electronic tools and sell, or license, the patent. Beyond that, DC Tech will always innovate ahead of large and slow manufacturers.
Competition: In the electronic tools industry, customers make choices and, based upon design intention, the purchase of a BenderPro will save time and money and increase their efficiency and accuracy when bending conduit and/or measuring angles.
Customers looking at the MILIEU METER want to know precisely how much heat energy is contained in the air. This, and ensuing calculations, aid HVAC designers in fine-tuning the operations of their equipment, suppling necessary information to anyone who operates a building with a variable amount of humidity. it can predict storms and weather conditions based on the changing atmospheric conditions it is sensing. This information can be sent to a smartphone that has downloaded a simple app.
The level of competition in the tool manufacturing/distribution industry is cautious, at best. The philosophy is to replicate that which receives positive acclaim and sales without risking anything in the process. This industry-wide proclivity makes the timing ripe for introducing new devices that behave in ways far differently than existing supply chain devices, while offering incredible value.
The primary competitors (who may also, one day, purchase DC Tech) are the following companies (some of which are part of a larger group):
However, we believe that DC Tech has the following competitive advantages:
Flexibility: A design change can be made on a whim and realized in 24 - 48 hours. Production of any device can cease immediately if required. By delegating assembly and distribution, a competitor’s design can be responded to in days or weeks, not months or years.
"What If" mentality: I tend to seek the best possible design assistance and iteration in my devices, starting over two years ago. I now meet with a business consultant, SCORE representative, and a local tech incubator. This allows me to get my ideas out there in front of the actual end-users to receive valuable design and production feedback in real time.
Conclusion: Innovation drives progress, and our suite of tools—BenderPro, MILIEU METER, MeasureMouse, and SolarPro—are poised to redefine industries and enhance professionals' capabilities. We are seeking strategic investor partnerships to propel our growth, expand our market presence, and create a lasting legacy of innovation. Join us in shaping the future of construction, atmospheric measurement, electrical work, and photovoltaic installations.
For more information or to discuss this exciting opportunity further, please reach out at [+1 (480) 708-0673].
Baran Galocy, sole proprietor of DC Tech
73315 Country Club Drive Suite 206
Palm Desert, California 92260