AVARIA STUDIOS

AMA CO-OP, a pioneering initiative formed by AVARIA, MINDART, and AMULE, is poised to transform an 8,000 sq ft space in Hyde Park into a vibrant community hub. This cooperative will leverage the combined expertise in production, wellness, and cultural education to foster creativity, professional growth, and community engagement. By offering a variety of services including a photography studio, counseling rooms, event spaces, and more, AMA CO-OP aims to create an environment that nurtures innovation and collaboration.

Mission Statement
AMA CO-OP is dedicated to empowering individuals and businesses by providing a collaborative space that enhances creativity, wellness, and community interaction. Our goal is to promote personal growth, cultural appreciation, and substantial social impact through diverse services and educational workshops.

Product/Service Description
AMA CO-OP will offer an array of services targeted at personal and professional development:

• Creative Production: State-of-the-art photography, video production, and digital printing.
• Wellness Programs: Comprehensive offerings including yoga, bodywork, and massage therapy.
• Educational Workshops: A broad spectrum covering art, design, digital media, and personal wellness.
• Therapeutic Services: Focused on mental health and personal growth through counseling and meditation.
• Community Spaces: Flexible event venues, co-working spaces, and office rentals.

Market Analysis
The demand for creative and wellness services continues to grow, driven by increasing awareness of mental health and the importance of community in professional development. Located in Hyde Park, AMA CO-OP will serve the Greater Boston area, home to a diverse demographic of young professionals, students, artists, and wellness enthusiasts. The unique blend of services offered sets AMA CO-OP apart in a market ripe with opportunity but limited in comprehensive solutions that integrate wellness, art, and community service.

Total Addressable Market
Boston’s vibrant arts scene and the widespread interest in personal wellness form the backbone of our target market. This includes:

• Artists and Creatives: A substantial community needing space and tools for production.
• Individuals Interested in Personal Development: Growing numbers seeking services like yoga and meditation.
• Businesses Seeking Branding and Marketing Services: Companies aiming to enhance their visibility and engagement.

Pricing Strategy and Community Mindfulness
AMA CO-OP will implement a tiered pricing strategy to ensure accessibility:

• Standard Pricing: Competitive rates for studio rentals and production services.
• Membership Models: Discounted memberships for students, educators, and local business owners.
• Introductory Offer: Free one-month membership upon opening to build community goodwill.
• Community Engagement Pricing: Special rates for community events and local nonprofits.

Operations Strategy

• Management: Led by the founders of AVARIA, MINDART, and AMULE, utilizing a collaborative approach.
• Staffing: Skilled professionals in arts, wellness, marketing, and community outreach.
• Technology: Advanced systems for production services, scheduling, and customer management.
• Community Engagement: Regular workshops, events, and exhibitions to maintain high community visibility and engagement.

Management Team

• Daron English (AVARIA, Chief Creative Officer): Overseeing creative production with extensive experience in marketing and branding.
• Wendy “MoMa” Michel (MINDART, Founder): Directing wellness and therapeutic services, integrating creative expression with wellness practices.
• Steven Denis (AMULE, Chief Branding Officer): Managing fashion and cultural education, leveraging deep market insights.

Youth-Focused Employment Plan
AMA CO-OP will engage local youth through internship and apprenticeship programs, providing practical experience and career exploration opportunities in arts, production, wellness, and business management.

Community Inclusion and Engagement
To ensure broad community participation, AMA CO-OP will offer free classes, events, and workshops during its first year, along with comprehensive market analysis and community feedback initiatives to align offerings with local needs and interests.

Conclusion
AMA CO-OP represents a transformative project aimed at fostering a thriving hub of creativity, wellness, and professional development in Boston. The detailed financial projections and strategic resource allocation underscore its potential for success and significant community impact.