RYTE Ventures, LLC is a factory direct apparel manufacturer based in Irvine, California. The company started to manufacture individual custom units for their own team uniform performance swimwear brand RYTE Sport. By manufacturing in their own facility they could meet customer demand quickly and not have delays from outsourced manufacturing for a small brand. Because aquatics sports are seasonal the company needed to bring on contract manufacturing clients in order to keep the company’s revenues stable from month to month. These clients included brands such as Beyond Yoga, Mountain Dew lifestyle, Cayce Golf, Emblem Athletic, and many more.
While RYTE has seen steady growth in apparel manufacturing, working as a domestic apparel manufacturer the profit margins are below 30%. By rebuilding the business model to own, operate and license direct to consumer brands as vertical factory direct brands, the margins will increase to upwards of 80%. This rebuild will be built around the 80’s & 90’s beach volleyball lifestyle brand Sideout.
Sideout is a unique licensing opportunity to bring back the brand as a direct consumer lifestyle fashion brand and a team uniform brand. Sideout was the brand that defined the sport in the 80’s and 90’s. The brand has been “shelved” for 10+ years. Indoor and beach volleyball as an industry has over 11 million participants that spend $450+ per year on uniforms and supporting volleyball products. With the timing of fashion and supply chain issues with big brands, RYTE has the opportunity to capitalize on this brand opportunity along with others as direct to consumer factory direct brands.
RYTE is raising $2 million with a valuation of $13,300,000 on a priced round.
- $900,000 will be used for aggressive sales and marketing
- $900,000 will be used for product and supply chain development and growth
- $200,000 will be used for operations
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