| Once Upon a Child - Franchise
| Identity Once Upon A Child specializes in buying and re-selling kids’ gently used apparel, shoes, toys, equipment and more.
| Problem Children’s clothing, toys, and accessories are generally used for a short period of time. Therefore, parents and grandparents are looking to buy products that are quality but not expensive. Also, needing to get rid of items their kids have quickly outgrown.
| Our solution OUAC solves both problems. Trading cash for gently used children’s items and re-selling them for just a percentage of original retail value.
| Target market Moms age 25-44. Secondary market: female family members age 45-65. Lower middle to upper middle class.
| The competition · Direct local market: All Things Kids · Indirect local market: Target, Walmart, Amazon, Goodwill
| Revenue streams Selling products direct to customers in a retail location.
| Marketing activities Known company namesake, franchise resources. Grand opening week support.
| Expenses · See website/sales brochure for detailed breakdown of opening store costs · Ongoing costs: labor, revolving inventory, loan payment, taxes
| Milestones Approx 9-12 months from franchise app to store opening day.
FAST FACTS:
Sales and gross margins:
- Average Gross Sales: $1,064,082 (2021)*
- Average Gross Profit: $708,807 (2021)*
*The average Store numbers are the 2021 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2022 Once Upon A Child® Franchise Disclosure Document (as reported by the 385 stores that had been in operation at least one year as of December 25, 2021). Of the 385 stores, 164 or 43% of the stores attained or exceeded the Average Gross Sales and 160 or 42% of the stores attained or exceeded the Average Gross Profit. A new franchisee’s results will likely differ from these results.
- Power strip centers or suburban centers around regional shopping malls
- 3,500 – 4,500 square feet
Product mix:
Product selection:
- Clothing
- Toys
- Shoes
- Accessories
- Books
- Equipment
Core Customers:
- Moms age 25 – 44
- Females age 45-65 (aunts, grandmothers)
- Household with presence of kids under age 14
- Presence of kids under age 14
- Lower middle to upper-middle income households
Financing Needed:
· Approx $100K cash needed for loan approval (typically SBA)
ABOUT ME: I have a degree in Accounting from Madison College. Also studied psychology at the University of Illinois. I worked in restaurant management for years. As a manager, training manager, grand store opening specialist, and regional director. I also have experience in property management.
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