Introduction - We are an event production company, we currently host 2 events annually of our 6 future planned events, and after completing 3 successful events, noticed the need for a venue that can house the festivals and offer guests camping, multi weekend events, RV Parking during major local fiestas, large parking area, electrical support to continue the growth.
Problem - Location/venue needed for festivals events and camping, this issue is limited for all event producers in our area that also have this need for growth in our industry.
Solution - Create a new company with purchasing an established 480 acre private pleasure event ranch that is nestled in the rule town of Edgewood New Mexico same city/town that we currently host our successful festivals in. This property is ready, electrical, water rights, buildings, current code updated, with a few small builds to accommodate the intended events and guest attending the many events for a year round income generator.
Business Model - We launched the idea in 2018, and event that is not like the others, our vendors pay for their space fee, which we allocate 60% of this fee to marketing, and 40% to venue and service required/needed to accommodate the guests, With $124K in pre ticket sales, our attendance levels have grown 35-60% every proceeding year. This was stopped from March 15th 2020 through June 31st of 2021 as COVID had shutdown all mass gatherings. We have pushed through the big stall and non income generation to the successful events. With the property, we can continue our growth, add our Western, Health & Wellness and Holiday Christmas Festival to our production, as well as offering camping during the events, year-round vacation camping and RV Parking.
Competition - Our direct competition is the other Renaissance Festivals, and events in our state. Our outlook with other festivals, is that we support the event business with social media mentions, booths at these events promoting our events. Our social media followers learn about these other festivals as a service to the excitement of this industry and the respect we have for our guests/followers. Our competition has now mimicked our key event features, they personally attended our festivals to see what we are doing, as we have been exciting the community and the industry.
Our Vision - With the purchase of this property as an asset, we will be able to grow our festival, with permanent vendor structures (which several have already committed to) Host year round camping and lodging that the area is lacking, provide a venue to other producers that now can have room to grow, room for guest parking, and a venue that is tailored to this entire event industry. In addition to our festivals, we will have vacation rentals, RV parking, room for film set rentals, outside festivals that have the need of a larger event venue. which would increase the monthly gross income.
Traction - Between our two current events, we have over 8000 social media followers, first year pre ticket sales of $41K in 2022, and $71K in pre ticket sales in 2023, which is a large increase in just our first year. The company has deposited from Jan 2022 up to April 2023 of $250K with cash on hand of $20K
Our Team -
Eric R Vigil, Founder 23 years in this industry, Past Chamber, Rotary Board member, entrepreneur, US Army Veteran, Past BernCo Fire volunteer.
Paul Duval, management, administration, B2B sales experiance of 20+ years (VP/CFO candidate)
Tomaz Cervantes, marketing, business development, drink vendor US Air Force veteran (VP marketing candidate)
Paula Ross, business office administration (Payroll administrator 16 years) (Board member)
Ron Fernandez, Bagpiper, industrial engineer contractor (30 years of exp) NMMI Graduate (COO Candidate)
Funding Ask - We're seeking a total round of $3 million to create a venue company with the purchase of the FOUNDERS RANCH property to offer the increasing event industry a location to host events, add bathrooms one with showers, site RV hook ups, marketing funds to promote the venue availability, Funds needed to bring on the staffing, hire a primary marking company to take on the role from the Founder, hire our CPA full time, and incorporate the new event venue company.
Projections - With the new company, our event company will sign a 100 year lease of a 40 acre portion to build the renaissance villages to host the weekend renaissance festival, and offer the event center property, buildings, services and guest camping areas to outside events as a revenue stream, with year round onsite camping that the area is lacking. We strongly feel the team and company will grow it's profitability.