Hive Fit Co.

We are a boutique fitness studio with a recovery space, under one roof, located in downtown Edmonton. We offer row, cycle, yoga and HIIT classes as well as a cold plunge tub, infrared sauna and Normatec compression suits. Myself and my sister in law took over this business fully turn-key in October of 2022. The previous owner made it though COVID and just didn't have any more fuel left in the tank so to speak.  My name is Amber and I have a Bachelor of Commerce degree with a major in Marketing and a minor in International Business and Spanish as well as an accounting diploma.  My partners name is Kearstin and she played Div 1 hockey in Minnesota where she graduated with a Bachelor of Science with major in Phys. Ed. and a minor in Corporate Community Fitness.  We both have wanted to get into the fitness and wellness industry for a very long time as it's been a huge passion of ours and this opportunity almost fell into our lap.  We both come from very athletic backgrounds and have 5 kids between the two of us so showing our children an active lifestyle is so important to us and what better way to show them then to follow our dream.  

We have 22 spin bikes as well as 20 water rowers to which we offer group fitness classes. On top of that we offer yoga and HIIT classes and are always open to more ideas.  We have a space that can open to the outdoors so in the nicer months we like to incorporate indoor/outdoor classes as well.  We also like to participate in City events to gain exposure and really just immerse ourselves in the community.  On top of the 27 classes a week that we offer weekly we currently work with sports academy's and corporations and offer private group classes to them. We also rent our space to various organizations to use for events outside of our peak hours. On top of this we work with our instructors and offer workshops/retreats in which we share a percentage of the sales.  In terms of sales we offer Newbee pricing for first timers to bring them in the door and then we have memberships, class packs and drop in's and as mentioned private classes, rentals and splits with instructors.

Recently we created a Recovery space in our studio that includes the cold plunge, sauna, and Normatec.  We thought it would be such a great compliment to our current classes and there is nothing in Edmonton that offers a space like this on a drop in bases.  We currently offer Newbee pricing for first timers,  drop in's, session packs and memberships.  As above we also offer corporate deals where the room can be booked in hour increments.  We are in the midst of working with multiple influencers who we have collaborated with to share our space on their social accounts. We are also reaching out to athletic programs, events, sports teams, gyms and physio centres to let them know that we have opened this and that it's now very accessible.  The plan is to grow this space and have multiple plunges as well as saunas and to have portable ones to be able to bring to events such as any race, sport, beach volleyball etc. 

We currently have 6 admin staff and 12 contractors who are our instructors and well as Kearstin and Myself - the majority of which have been there for years.  The  community at Hive is truly unmatched, the energy is amazing, the people all buy in and it's such a safe and inclusive place for people to work out, have a good time and make friends along the way.  We want to continue to grow in this community and to help as many people as we can.  We hope to expand to more than one location in the next few years and continue to grow and flourish  and have something amazing to pass onto our kids in the future.