Edible Portland

With a network of more than 90 independently owned, locally focused magazines across the U.S. and Canada, Edible is the largest media organization devoted to telling the stories and sustaining the efforts of the farmers, chefs, food artisans, fishers, vintners, brewers, and home cooks. Members of Edible Communities create editorially rich, community-based, locally grown foods publications in distinct culinary regions throughout the United States and Canada. Through their magazines, websites, and community events, they connect readers with family farmers, chefs, and food artisans of all kinds. Edible Communities is a for-profit, member-driven corporation — individuals who own their publications are local-foods advocates and residents of the communities they publish in — a business model that not only supports our values, but also preserves the integrity of our member publications and the communities we serve. Edible was the first ever recipient of the James Beard Foundation’s Publication of the Year Award in 2011.  (https://www.ediblecommunities.com/)

Recently, we purchased Licensing Rights to bring back Edible Portland, a top tier sustainable food magazine that stopped publication five years ago. The magazine highlighted Oregon's agriculture, aquaculture, wine industry, sustainability lifestyle and more, not just in Portland, but the entire state, as well Southwest Washington from the coast throughout the gorge. We are a mom and son team who thinks we have a winning team that is uniquely qualified to bring the magazine back into publication. Jonathan has been in the wine and food industry since the 1990’s in California, Oregon, and France. He worked as a chef, wine buyer and salesperson, and he represented the French Cooperage Seguin Moreau exclusively in Oregon. With a focus on honest, organic and sustainable community practices, his most recent experience was the Coast & Vine Wine Bar, a highly respected venue that served emerging foods and excellent wines on the Oregon Coast. Additionally, Jonathan has numerous contacts in both the culinary and wine industry in Oregon. Deborah has a BA in English and has proofread and edited since 1995. She has been a teacher, a small business woman, a Library Director and looks forward to using her skills for Edible Portland. Edible Communities provides its startups with a year of training and access to resources that support their publishers’ long-term success.  Additionally, we plan to work with the Eco-Trust organization in Portland as we embrace the values stated in their mission: to inspire fresh thinking that creates economic opportunity, social equity, and environmental well-being.  We raised the first $35,000 with a loan to purchase the publishing rights and are now seeking $48,000 for the first four printing runs. 

 

 

●       Paying off the loan secured to purchase the publishing rights 

●       Marketing

●       Website creation & hosting

●       Creating a large amount of content in a short time 

●       Travel

●       Payroll

●       Our revenue will primarily come from advertising sales, subscriptions and from hosting events. 

●       Edible Portland will leverage former and current associates and connections to put Edible Portland back at the top. 

●       We already have interest in advertising agreements.

●       We have attended the Edible Communities mini business classes. We have access to a plethora of information through Edible Communities’ Publisher Portal. We have access to past files and records of the former Edible Portland and trademark and domain registration for Edible PDX. Edible Communities also provides website hosting and website production, as well as the materials to create our media kit.

●       Other publications offer fragments of the content of Edible Portland, but no one source covers the variety of stories that Edible Portland did and will do again.

●       We will offer a seasonal print publication; a full time online publication on our website and a monthly newsletters. We will also take advantage of social media. We are fortunate to be part of Edible Communities who set the standard for food, beverage, and lifestyle publications. The Edible Portland publishing office was providing a seasonal hard print version.  Edible magazines provide monthly email newsletters and regular online subscription “blasts” in addition to social media updated weekly. We plan to continue in those formats, initially publishing 20,000 magazines four times a year,

 

●       It will be our responsibility to display the bounty of Oregon while spotlighting producers and organizations promoting a healthy lifestyle.

●       We intend to build a community of producers and consumers. 

●       In its previous publishing, Edible Portland had an annual revenue of $900,000.

●       Portland was and remains in the top five revenue producers of all Edible Communities publications.

●       Median age adults who desire information about the food and beverage options in Oregon. 

●       Sustainable living and lifestyle practitioners

●       Those that seek earth-friendly, innovative ideas for living cleaner, leaner lives.

●       Portland has a formidable reputation as a food mecca. We will target tourists eager to learn about the “food scene” in Portland and the rest of the state.

 
Our marketing

 

●       We will host wine and food events, have a presence at Farmers Markets, and sponsor activities for charities. We will design food tours, wine tours, brewery tours, and sustainability events.

●       We will have our magazine prominently displayed in high traffic, high profile, establishments and specialty markets. 

●       We intend to hustle articles and appearances featuring Edible Portland in local news outlets.

●       Social media

●       Our robust web presence     

 

Our team is Jonathan Trusty Co-Publisher and Advertising, Deborah Trusty Co-Publisher and Editor and the experienced support group at Edible Communities. We can be reached at [email protected] or [email protected] .