Cassar Performance & Design (CPD) is a legacy-driven, high-performance automotive design and engineering company specializing in bespoke American restomods, Pro Touring builds, and modernized muscle machines. CPD blends heritage craftsmanship with cutting-edge performance technology, digital branding expertise, and long-term brand development to deliver vehicles that are as emotionally powerful as they are mechanically precise.
Founded by Kevin Michael Cassar—a fourth-generation tradesman, self-taught automotive designer and engineer, and seasoned marketing professional—CPD stands at the intersection of art, performance, and purpose. With deep roots in American car culture and a relentless drive to build something that lasts, CPD is not just a builder—it’s a movement fueled by passion and built for legacy.
We are currently raising $500,000 to $750,000 to fund our official launch. This capital will support facility buildout, equipment acquisition, key staff hires, product development, and the completion of our flagship build: “Declaration,” a 1969 Ford Mustang Fastback Pro Touring masterpiece debuting at SEMA as a bold showcase of CPD’s craftsmanship and brand vision.
Our business model is built on four scalable revenue tiers:
- Turn-Key Custom Builds – Fully bespoke restomods and Pro Touring builds tailored to high-end clients seeking one-of-a-kind rolling masterpieces.
- Production Pro Touring Builds – Efficiently built late-model or classic muscle cars with repeatable, high-margin processes.
- E-Commerce Performance Parts – CPD will operate as a certified dealer for premier performance brands (e.g., Wilwood, Forgeline, QA1) and sell exclusive Cerakote-coated components. We also plan to engineer and manufacture proprietary performance parts, such as custom chassis, suspension systems, and detailed hardware.
- Media, Licensing & Merchandise – CPD will launch branded apparel, storytelling-driven content, and licensing opportunities to expand reach and build a community around our legacy-first mission.
Target customers include affluent automotive enthusiasts, collectors, high-performance driving clients, legacy-focused buyers, and motorsports fans who seek vehicles that combine old-school soul with modern engineering. Our e-commerce platform will serve DIY builders, restoration shops, and discerning customers searching for premium parts and finishes.
The CPD Team will include expert fabricators, engineers, a VP of Operations, VP of Marketing, a full-time automotive designer, mechanical engineer, lead painter, body technicians, and a highly disciplined leadership team led by our Founder & CEO, Kevin Cassar. Our guiding philosophy—“Built by Legacy. Driven by Passion.”—is embedded into every vehicle, every design, and every customer experience.
CPD isn’t just another automotive shop. It’s a high-performance house where muscle meets meaning—and every build tells a story worth remembering.
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