I. Company Overview:
VRCORE Education (VRCE), is an international company headquartered in Calgary Canada with business entities in the United States and Europe. VRCE is a successful “Educational Content Development” company that delivers virtual reality educational content to Gr 4-12 schools that is not just revolutionizing education but redefining what’s possible. VRCE has created and delivered its first level offering as an immersive virtual reality education platform to Gr 4-12 schools. It serves as a cost effective and enhanced educational experience for the replacement for traditional school field trips. Fueled by overwhelming positive responses from educators and students and led by a team of accomplished industry experts in content development, business development and sales & marketing VRCE is poised to become the leader in the effective adaption of virtual reality and AI to education worldwide.
VRCORE Education Business Profile
• “Creating Virtual Reality Worlds that Expand the Boundaries of Education”
• VRCORE Education is a “Content Development Company” currently focused on the Gr4-12 education market segment with an expansion plan into the University segment
• VRCORE’s revenues will go significantly higher with the addition of the University segment
• A robust and competent content development organization is key to the company’s business growth and future financial valuation
• The company’s immediate content development focus is completing Version 1 (One hour) content for each of its first 7 topics then advancing to Versions 2 & 3 with even longer experiences with greater content and educational value
• VRCORE Education utilizes the Franchise Model as the way to market its content
• Total franchise revenues are expected to lead to a $100M business valuation in year 5
II. Business Description:
Field Trips
VRCORE Education (VRCE) currently delivers the ultimate educational field trip for K-12 schools. It transforms a school gymnasium into the world’s first multi-learner free-roam, interactive VR educational world. Using virtual reality, the company transforms a school’s gymnasium into a multi-learner portal to any space, size, or time in history. Together students explore these immersive worlds with VRCORE’s teacher, in a guided, interactive, curriculum-building and highly educational experience with up to 75% retention rates.
VRCE will deliver up to nine 1-hour content topics in the “Field Trip” format followed by 6-hour expanded educational Field Trip experiences. All content delivered to the Gr 4-12 market will be through a Franchise Model. Field Trips are priced to the school at a range of $28 to $31 per student
www.vrcore-ed.com
Jason Van Hierden, President & CEO: Jason is the Founder of VRCORE (Virtual Reality Arcades), a successful venture established in 2016, boasting North Americas largest VR Arcades, with a strong presence across six strategically located throughout Western Canada. Complementing this success is the inception of VRCORE Education, now a highly valuable component to the enterprise. Under Jason's leadership, VRCORE Arcades has demonstrated resilience in the face of unprecedented challenges posed by the Covid-19 pandemic. While the industry norm reflected a staggering 50% closure rate, VRCORE Arcades suffered no store closures do to operational excellence and its innovative systems.
Through VRCORE Education and its early establishment of VR summer camps in 2017, Jason and his dedicated team have emerged as a recognized leading-edge force within the educational domain for virtual reality field trips in Gr 4-12 education that translates on a global scale. VRCORE Education has developed a proprietary technological solution that serves as the only benchmark for multi-learner, interactive VR education and experiences in the Gr 4-12 market and beyond to other key market segments.
As a young entrepreneur Jason has demonstrated an understanding of the dynamics of commerce, business interactions, and problem-solving while displaying exceptional knowledge and insight into the world of virtual reality. It is his ability to perceive and predict market trends in the fast moving environment of virtual communication systems and then cultivate that thinking into unique solutions that separates him as an industry forerunner within the advanced VR community.
Jason has proven himself as an adept negotiator, characterized by a commitment to value-driven approaches to business transactions supported and balanced by his financial acumen.
Ron Shurter, Chief Operating Officer: Ron is a seasoned C-level executive with a broad range of experience in the software development and telecom industries. While at AT&T and Lucent Technologies he had executive responsibility for multi-billion-dollar annual expenses and capital plan budgets and organizations with over 20,000 employees. Ron was a VP at Bell Labs and has a proven track record of success, including scaling businesses and executing aggressive growth models.
Bruce Finlayson, VP of Operations: Bruce is a highly experienced C-level executive with a proven track record in operations and project management in the global communications industry with AT&T and Lucent Technologies. He has held responsibilities for over 500 employees, $300 million in revenues, and $200 million in capital budgets. Bruce has both start-up and "turnaround" business experience in small and large technology companies.
Bob Carr, VP of Business Development and Marketing: Bob is a seasoned C-level executive with extensive experience in both Fortune 500 companies and start-ups with IBM, Panasonic, and Epson America. He has managed multiple $300M technology sales organizations at director and vice president levels. He has also served as COO of a $150M energy services subsidiary of a Fortune 500 energy company.
Fred Ketcher, Capital Strategist: Fred is an exceptional financial planning and finance management professional with a background as an experienced professional financial trader, hedge fund manager, and financial advisor to many start-up companies. Fred is a valuable asset in fund raising and in implementing sound financial management principles and strategies.