Build a Door Ltd. o/a The Door Maker

Build a Door Ltd., operating as The Door Maker (TDM), is an e-commerce provider of thermofoil kitchen cabinets based in Hamilton, Ontario. The company possesses over 48 years of management experience in the North American Do-It-Yourself (DIY) kitchen remodeling industry.

In 2017, TDM launched its website specifically targeting the DIY market. The DIY market share was valued at $570 billion in 2021 and is projected to rise to $920 billion by 2025. This market is primarily driven by household improvements, with an average expenditure of $15,000 per project. TDM offers a selection of 30 door styles, 12 outside edge styles, and over 160 colors, providing the DIY consumer with more than 30,000 potential combinations.

Customers can utilize the online tutorials provided by TDM to accurately measure, order, and install their chosen doors. TDM ensures that the products are delivered to the customer's preferred address via courier or Less Than Truckload (LTL) transport.

In 2019, TDM's website attracted 73,000 visitors, generating 5.5 million hits. By 2020, these numbers surged to 226,000 visitors and 34 million hits, thanks to the implementation of Google Ads and SEO strategies. Although TDM currently receives approximately 250,000 visitors and 20 million hits, the company has refined its advertising approach while maintaining a focus on SEO. This has resulted in attracting serious buyers, with 13% of visitors remaining on the site for over 15 minutes. The conversion rate stands at 2% and continues to grow.