Willow Growth Partners

Willow Growth Partners is an early-stage venture capital firm founded in 2020 by Deborah Benton and Amanda Schutzbank, headquartered in Malibu, California. The firm focuses on providing first institutional capital to entrepreneurs building next-generation, values-led consumer brands across beauty, health and wellness, food and beverage, and family categories. The firm targets brands already generating $1–5 million in revenue, emphasizing strong unit economics, predictable repeat purchasing, and a disciplined path to profitability. Nearly 75% of portfolio companies are led by female or minority founders. Willow raised an oversubscribed inaugural $28 million fund in 2021. Typical check sizes range from $750K to $1.25 million at the seed stage, scaling to $2–4 million at Series A. Portfolio companies include Perelel, YSE Beauty, Jesse & Ben's, Goodles, Bubble, Maev, Dae, Kosas, Coterie, and Manscaped. The firm takes a deeply hands-on approach through CEO-level operating partners who work directly alongside founders, offering strategic, operational, and talent support from day one.