White Road Investments

We strive to identify and invest in the best emerging, values-driven businesses. Our focus is on partners that continue to innovate consumer products and promote the lifestyle of health and sustainability–for people and planet. We’re seeking high-energy partnerships that will produce great returns, both financially and consciously. Unlike typical private equity groups, we are not here to change anyone’s mission, vision, or value set. Instead, we’ve found that when a partner company’s mission and culture are in alignment with our own, the resulting creative, intellectual & connective capital combines for holistically better business. We want partners that are intensely product-focused, mission-driven, and operating with $2 million to $20 million in annual revenue. Our equity investments range from $500k to $2 million; when coupled with our creative, intellectual, and connective capital, real growth happens.