Vitality Capital

At Vitality Capital we believe in the potential of immensely passionate people. We empower companies to achieve their vision by investing long-term capital on behalf of a limited number of significant high-net-worth individual investors and family offices. Vitality Investment Focus We invest in the enablers of digital commerce – We believe that every part of the commerce process in all industries will eventually be digitized. Technologies that improve We invest in the enablers of digital commerce – We believe that every part of the commerce process in all industries will eventually be digitized. -Technologies that improve the customer experience -Technologies that increase efficiencies between a seller and buyer -Technologies that enable product discovery Our focus is on B2B businesses that are transforming the commerce transaction in various verticals. We are looking for technologies that improve the customer experience, increase efficiencies in the operations of a seller, or provide sellers greater access and advantage in selling to customers. We define digital commerce in a broad sense to allow ourselves the opportunity to invest in technology disrupting the whole customer journey within the commerce transaction. Whether you are a business transforming the archaic shopping experience or digitizing the customer purchase in the industrial sector, you could be a fit for our portfolio. We like entrepreneurs that understand the problems of the industry they are seeking to improve and have a vision for where they want to take the industry towards.