UP2398

UP2398 is a venture capital firm founded in 2015, headquartered in Redwood City, California, operating as part of the "First Look" family of initiatives backed by a group of technology entrepreneurs and investors, including eBay's founder. Beyond capital, the firm operates as a small, high-touch team of two partners, offering a strong network of industry connections and a commitment to supporting founders through strategic guidance rather than purely writing checks. Its focus spans information technology, media, software, internet services, and enterprise applications, with recent emphasis on AI and data analytics. Notable investments include Rad AI (which raised a $60M Series C), Standard Fleet, Deep Sentinel, Convex, INDUS.AI, and PandaTree. UP2398 primarily invests at seed stage, occasionally reaching pre-Series A, typically as part of rounds with three to four co-investors. Its criteria favor innovative, high-growth potential startups roughly 2–3 years old with a lean founding team.