Unpopular Ventures

Our goal is to invest in the best early-stage technology companies before they become popular. We believe the best opportunities in life can be found on the road less traveled - and especially so when it comes to startups. Because innovation usually emerges on the fringes or challenges the status quo, the highest returns often result from taking positions that are "non-consensus and right." Most of the startups that changed the world were unpopular in the beginning - including Google, Airbnb, and many others. Our aim is to support the category-defining companies of tomorrow, that probably aren’t obvious today. To this end, we partner with outstanding teams who create new markets, pursue ideas that others initially dismiss, conquer overlooked geographies, operate in underestimated verticals, or take on challenges with daunting odds. All of our portfolio companies have the potential to grow at least 100x. We help them turn their visions of the future into reality.