Turf Advisory

Turf invests in the most innovative early-stage construction tech startups at seed or series A level. We target solutions that solve the industry’s biggest pain points and those that do not negatively affect any industry stakeholders. We value businesses that are scalable, with entrepreneurs who truly understand the dynamics of the construction industry and who are disciplined in pursuit of excellence, but nimble enough to adjust to changing market dynamics and opportunities. We help companies grow revenue by refining their go-to-market strategy and generating qualified leads through a 3-month onboarding sprint. This process includes evaluating messaging, diagnosing the value proposition and ideal customer profile, and developing tailored marketing materials. We then use AI-driven campaigns and leverage our unique Turf ecosystem to generate leads. Additionally, we assist businesses in creating high-quality products by gathering customer feedback, reviewing competitors, and refining product management practices to drive sustainable growth and success.