TSG Consumer Partners

TSG is a global leader in consumer-focused investing with approximately $14bn of assets under management and a 40-year track record of building iconic brands. We invest more than capital. Our Area of Focus ▪ Brand Building For 40 years, we’ve been a trusted partner in building brands people love. As the first private equity fund to focus exclusively on the consumer sector, we have a proven track record in partnering with founders and management teams to grow great ideas into household names. ▪ Consumer Insights To understand current and future customers, we conduct market and consumer research to help our partner companies make informed decisions on product development, marketing performance, distribution strategies, and more. ▪ Product Innovation At the core of every brand is a product, and with our partnership, our brands have innovated new products, expanded hero franchises, developed profitable private labels, innovated in their categories, and launched into new ones.