Tricia Nichols, Angel Investor

Tricia is a trailblazing C-suite executive renowned for her ability to spearhead innovative strategies that catalyze growth and deepen consumer engagement for iconic and rising brands. Her impressive portfolio includes industry giants such as Gap, Estée Lauder, Pepsi, and Belk, as well as emerging market leaders like Independent Pet Partners—envisioned as the "Whole Foods" for pets—backed by Private Equity. Her journey began in Media and Performance-based Marketing, primarily on the agency side. Her commitment to crafting distinctive and persuasive consumer value propositions, alongside fostering new avenues for revenue growth through decision science, stands at the core of her approach. As a mentor/leader, she is dedicated to nurturing diverse and robust teams united by a shared vision. Beyond her executive roles, Tricia actively contributes to the business ecosystem as an Angel Investor and Board Advisor and has enriched minds as a former Adjunct Professor. She has also embraced Fractional Leadership positions with brands, including Under Armour, adding a wealth of experience and insight to her robust roster.