Traction Capital

Traction Capital isn’t your typical PE/VC firm chasing oversized deals, flashy logos, or mythical unicorns. Our firm specializes in investing in early-stage startups and acquiring mid- to late-stage businesses. Led by entrepreneurs who achieved successful exits with proven playbooks for scaling businesses, we’re here for the real entrepreneurs with real businesses, providing smart capital for real growth. Our Approach ENTREPRENEURIAL TEAM & INVESTORS Built and led by founders with proven growth experience and backed by investors, over 80% of whom are also entrepreneurs. PROVEN PROCESS We run a proven process from investment to exit, including helping our portfolio companies run on EOS. TRUE VALUE-ADD PARTNER We are heavily involved in our portfolio companies beyond capital, providing strategic support, connections, and more. ROOTED IN THE MIDWEST We invest where we live, fueling the growth of the region's entrepreneurs and businesses. Other venture capital or private equity firms invest in your business with cash. Traction Capital believes that small business capital is more than just money. It is expertise at your disposal, resources to help build your business, and a network that will take you to the next level.