Torch Capital

Torch Capital is an early-stage venture capital firm founded in 2018 and based in New York City. Founded by Jonathan Keidan, the firm invests in consumer-focused companies that combine technology, brand, and customer experience to transform how consumers and businesses operate. Its core investment thesis holds that in an AI-driven era where technology is increasingly commoditized, brand — anchored in product quality and user experience — is the ultimate competitive moat. The firm targets seed and Series A stage companies across healthcare, fintech, food and beverage, digital media, e-commerce, and marketplaces, with typical check sizes ranging from $250K to $3 million. Beyond capital, Torch maintains a network of seasoned entrepreneurs and executives who work directly with portfolio founders to open doors to customers, talent, industry insights, and follow-on capital. Notable portfolio companies include Ro, Solace Health, Little Otter, Salvo Health, Spark Advisors, Baselayer, Durable, and Creature Comforts, among others, spanning consumer health, fintech infrastructure, and digital services. The firm's partner network has included prominent cultural figures alongside operators, reflecting its deep emphasis on brand-building as a core investment discipline.