TAP Grant – Tourism Advertising Promotion Grant

The TAP Grant Program was created to provide additional marketing dollars to South Dakota’s tourism industry. The grant is intended to help increase travel/visitation to tourism-related events while enhancing the state’s image. The purpose of this nonmatching, competitive grant is to provide marketing funds for tourism-related events such as fairs, festivals, concerts, rodeos, powwows, or special anniversary events for businesses, communities, or attractions. The event may be new or ongoing. This grant program is focused on providing funding to events in smaller towns, cities, and rural areas of the state. However, events that take place anywhere in South Dakota are encouraged to apply for funding.