Sonoma Brands

Sonoma Brands Capital is a private equity firm focused on the growth sectors of the consumer economy. We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape. In our view, investing is a relationship built on trust, reliability, and empathy. We strive to be recognized as the investor whose decision to partner with is one of the best decisions that entrepreneurs have made. Successful brands are not built overnight. We do not speak "growth at all costs" and look for founders who understand that brand equity is built brick by brick, beginning with products and services that consumers love.