Sling Ventures

Sling Ventures is a consumer-focused venture capital firm founded by Brandon Alster, Founder & Managing Partner. It specializes in helping early-stage consumer companies scale from inception through Series A and beyond. Beyond capital, the firm works alongside founders at key decision points, from building teams and crafting strategy to forging business partnerships, and connects them to a network of investors, creators, athletes, and retailers. Sling Ventures focuses thematically on Food as Health, Active Lifestyle, and Offline Experiences within the consumer economy. Current portfolio companies include Jesse & Ben's, Avoli, Joy Supply, HNY+, HYQ, and Caper, with past investments including Poppi, Gopuff, Whatnot, Fly By Jing, and Immi. The firm backs founders with deep perspective on the problems they're solving and the ability to rally the right people around their vision. It looks for consumer businesses with lasting potential, investing around timeless human needs even as the ways people meet them evolve.