Ritual Capital

At Ritual, we invest super early in founders who believe that true innovation is built through consistency, discipline, and a deep commitment to their vision. We’ve backed the visionaries behind companies like Figma, Flexport, Heroku, Highspot, Kepler, Kong, Lattice, Pagerduty, thredUP, and more. Founders who didn’t just launch companies, they redefined industries. These founders have taught us that passion and grit get you started. Rituals make you unstoppable. We write collaborative checks from $100K to $500K. We are early believers and first partners. We help founders imagine the impossible—and then make it real. Small checks. Big bets. All heart.