Pure Imagination Brands

Pure Imagination Brands is a venture capital and angel investment firm founded in 2019 by Josh Resnick and Rosie O'Neill, former co-founders of Sugarfina, based in Santa Monica, California. The firm backs early-stage, disruptive consumer brands led by talented entrepreneurial teams. The firm also offers consulting and advisory services, often supporting founders on marketing, sales, and operations even without holding a direct investment. This hands-on, operator-driven support reflects the founders' own backgrounds building consumer brands from the ground up. Its focus spans consumer products, food and beverage, beauty, wellness, and cannabis. Notable portfolio companies include CANN, Barnana, Our Place, Manscaped, Coterie, and Thrive Market, with past exits such as Billie (Edgewell), Omsom (DayDayCook), StackCommerce (TPG), and Uoma Beauty. Their investment approach favors early-stage, founder-led brands with strong product differentiation and growth potential; typical check size is undisclosed. Investment criteria emphasize disruptive positioning, passionate teams, and categories where Josh and Rosie can add tangible operating value.