Protagonist Capital

Protagonist Capital invests in pre-revenue or early-revenue businesses where the story can play a supersized role in growth. We’re looking for consumer or B2B SaaS startups—as this is where we have the most experience and value to add—but we’re not dogmatic about it. We don’t typically invest in crypto, deep tech, or life sciences / med tech. With decades of in-house and agency experience, we know firsthand the value of knowing your story and telling it well. Our vision was for a seed fund dedicated to investing in startups, with a focus on helping founders bring storytelling into their growth strategy. And so, in 2021, Protagonist was founded, and our first chapter began.