Promus Equity Partners

Promus Equity is a Chicago-based private equity firm with multi-family office origins that partners with owners, family businesses, and management teams at defining moments, providing flexible capital for sustainable growth. It pursues minority or majority positions, growth or buyout capital, and longer-term solutions, structured around business needs rather than a predetermined playbook, for growth initiatives, ownership transitions, recapitalizations, and succession planning. It also provides resources, wisdom, and connections to help businesses scale. Its experience concentrates in consumer products, food and beverage, and proprietary industrial products. Investments include Quest Products, Engineered Performance Technologies, Dr. Comfort, and Associated Steel Group. Promus targets profitable lower-middle-market businesses with $2 million to $10 million or more of EBITDA, led by strong management teams, and can deploy $10 million to $30 million or more of equity capital. Its patient approach keeps it aligned with businesses through cycles rather than forcing a predefined exit timeline.