Princeton Equity Group

Princeton Equity Group is among the most experienced franchise and multi-unit investors in the United States, having sponsored investments in some of the most admired, growth-oriented brands in the consumer, healthcare, and business services industries. Our focus on franchised and multi-unit business models allows us to speak the same language as the management teams with which we partner and add significant value. The word “Invest” comes from the Latin word "investire", which means “to clothe in, cover, to surround”. We approach all investment partnerships with this idea in mind: to surround founders and management teams with the resources needed to take the company to the next level. We also have the self-awareness to realize that existing management teams know their business better than we do, so we’re good listeners and highly collaborative. You’ll find that we do what we say, and we love what we do. We look for the same in our partners. Investment Criteria In general, we look for the following characteristics in prospective investments: -Strong revenue growth rates. -$2M to $20M of EBITDA. -Defensible, high-margin, predictable, and scalable business models. -Profitable businesses or businesses with a discernable path to profitability.