Prime Dealer Equity Fund

Prime Dealer Equity Fund is a private equity fund dedicated to automotive dealership acquisitions and the long-term ownership of franchised retail automotive businesses. The fund operates through a joint venture with Coleman Automotive Group, combining institutional investment discipline with deep, hands-on dealership operating experience. Prime Fund's portfolio currently includes franchised dealerships across the Midwest, representing Nissan, Chevrolet, GMC, and Chrysler/Dodge/Jeep/Ram. At approximately one year in operation, the fund generates over $200 million in annualized revenue, with continued portfolio growth underway. What sets Prime Fund apart is an investor-first structure built on a simple principle: investors come first. The fund pairs a disciplined buy-sell acquisition approach with experienced operating partners who manage each dealership for sustainable, long-term performance. Prime Fund unites private equity expertise, automotive retail operations, and a patient, value-driven approach to building a portfolio of well-run dealerships.