Parlay Capital

A venture capital firm investing at the intersection of sports, gaming, data analytics, and emerging technology, Parlay Capital backs founders building the platforms that define the future of sports, gaming, and gambling. The firm is headquartered in Atlanta, Georgia, led by Managing Partner and CEO Greg Buonocore, formerly President of RSUI Group. Beyond capital, Parlay offers operator perspective, disciplined underwriting, and a practical network built across venture, finance, and company-building, with the team bringing over 24 years of combined venture experience and $1 billion-plus in capital deployed across their careers. Its sector focus spans sports tech, wagering infrastructure, fan engagement, gaming, and data intelligence, investing at the early stage — pre-seed through Series A, with selective follow-on through growth rounds. The firm's portfolio includes Betsperts, PrizePicks, Chalkline Sports, EQL Games, ProphetX, Speed Labs, Fizz Social, City Golf USA, and Splash Sports, alongside a notable exited pre-IPO position in Palantir Technologies ahead of its 2020 NYSE listing. Parlay's investment approach centers on long-term partnership: backing founders early, staying close through execution, and helping portfolio companies build durable momentum rather than short-term noise. Its criteria favor platforms that can compound strategic value over time, paired with institutional-grade rigor and hands-on support at every stage.