New Heritage Capital

About New Heritage Capital

New Heritage Capital is a private equity firm that specializes in investing in founder- and entrepreneurial-owned businesses. We partner with founders who want to significantly grow their businesses, offering them innovative minority recapitalization and growth equity structures that allow them to meet their liquidity needs while retaining control and large equity ownership. We invest in multiple industries. Our companies are linked together by their successful founders who want to maximize growth. We provide creative and flexible capital – investing minority or majority equity, in full recapitalizations or growth equity structures. We know how to avoid the pitfalls that come with accelerated growth. We add value by helping augment people, processes, and infrastructure in our companies. Our partners have over 80 years of combined experience investing in founder-led companies. We’ve seen it all investing together.
People
  • Mark Jrolf, Managing Senior Partner