Magnet Companies

Magnet Companies is a private-equity-backed holding company that acquires and builds direct-to-consumer companies to maximize their reach, engagement, and revenue. With offices in New York and Los Angeles, Magnet focuses on consumer-oriented properties at the intersections of content, community, and commerce. Magnet Companies was established in 2018 and founded by Betsy Morgan, Brett Bouttier, and Jeff Berman. With combined expertise in creating and running media and consumer brands, leveraging the speed, data, and direct-to-consumer opportunities in the digital space, Magnet Companies partners with talent and creators to build disruptive companies in specific consumer demand spaces, as well as acquire and invest in existing brands that can be modernized to better address contemporary consumer behaviors and unlock upside value.