Magic Hour

Magic Hour positions itself as an early‑stage venture fund supporting brands that transform consumer behavior. Beyond capital, it emphasizes building companies with strong social consciousness and cultural impact, spanning industries such as wellness, environment, food, and fashion. Founded in 2017, the firm has made about 20 investments. Notable portfolio companies include Loliware, Finless Foods, Package Free, and TUSHY, each reflecting its ethos of sustainability and innovation. Magic Hour has also supported exits like This Saves Lives, acquired in 2022. The firm typically invests in seed and early‑stage rounds, backing companies with products that inspire change and resonate with consumers. Its portfolio demonstrates a commitment to advancing wellness, sustainable materials, and socially conscious consumer goods.