Lucinda Capital

Lucinda Capital invests in consumer brands that are changing their categories or creating new ones altogether. We provide capital and support to help founders scale their brands. Investment Criteria ▪ Stage: Pre-seed ▪ Check Size: Up to $100k ▪ Valuation Cap: Under $10MM post-money ▪ Financial Profile: Pre-revenue to $2MM, 40% gross margin minimum ▪ Categories: All CPG (F&B, pet, beauty, etc.) ▪ Structure: SAFE preferred, C-corp required ▪ Ownership Target: 1-2% What's Important: ▪ Founder and product with a clear reason to win in their category​ ▪ Real organic pull - early velocity, repeat customers, or non-promo driven retail signal ▪ Unit economics that work from Day 1 ▪ Clean cap table What's Not: ▪ Where you went to school​, number of degrees ▪ How much capital you've raised thus far ▪ Your professional experience prior to being a founder