Love x Money Ventures

We love bold early-stage founders who build innovative lifestyle and wellness brands with the potential for global reach and market disruption. Love x Money Ventures (formerly Shine Ventures) was created to fund and enable startups, using our marketing and branding expertise to amplify and drive growth. Through launching and growing multiple successful ventures, Jess Hunichen and Emily Ward know what works and are using that knowledge to accelerate momentum for other founders. WHAT WE INVEST IN ▪STAGE Pre-seed and seed-stage. ▪GEOGRAPHY Focus on North American startups. ▪VERTICAL Creator economy, consumer lifestyle, and wellness. Love x Money Ventures will release its niche focus annually based on its proprietary trend research. ▪TEAM Ambitious founders who are exceptional brand storytellers. Strong social proof and markers of engagement.