L'ATTITUDE VENTURES

L’Attitude Ventures invests in early-stage (Seed to Series A) US Latino led and owned businesses with large and high-growth market opportunities capturable through technology. We are led by global executive and US Latino economy thought leader Sol Trujillo, whose unrivaled global relationships will open doors that can dramatically catalyze the success of entrepreneurs at early yet critical stages. We purposefully elevate the profiles of entrepreneurs through competitions showcased at L’ATTITUDE, the premier business event for Latinos. Our mission is to build the gateway of choice, through volume and sizable investments, for all sources and types of capital seeking growth, thereby catalyzing the success of Latino entrepreneurs across several rounds of funding. In addition to venture-stage returns, we will have meaningful impact on our economy by fueling more entrepreneurship, more jobs, greater wealth, and more access to capital.