Innovation Department

Innovation Department builds companies hands-on, from the ground up. Our team of brand strategists, marketers, operators, and builders is obsessed with reducing the time to product-market fit and creating repeatable success for the launch of early-stage businesses. In our SoHo studio, we ideate on product concepts, test and develop them according to our playbook, and leverage proprietary sources of audience to scale more quickly - and with less risk - than traditional ways of brand-building. This entrepreneurial and hands-on approach gives us an unparalleled understanding of how to launch and grow a brand in today’s competitive landscape. The Innovation Department family of brands includes DojoMojo, WellPath, Finn, and reBloom. We’ve also invested in exceptional companies, including Pinterest, Dropbox, Lyft, ClassPass, Daily Harvest, Databricks, DigitalOcean, and hims.