Impression Ventures

We back startups that are revolutionizing financial services. We seek innovative solutions that disrupt and democratize all sectors of finance; across banking, insurance, and wealth management to name but a few. This includes key areas such as AI-enhanced underwriting, next-generation data analytics for credit assessment, robo-advising, and advanced investment management solutions. We rally around technologies that fundamentally empower consumers and uplift traditional financial operations. We specialize in leading Seed rounds across North America, typically investing $2M in rounds of $3M+. Our ideal entry point is when the initial version of your product is built and your first customer has been acquired. This focused strategy delivers a proven track record of scaling success: 84% of our investments have gone on to raise a Series A round or successfully Exit. ‍5x the industry average. Our expertise makes a monumental difference in your outcome. We are conviction investors. We lead/ co-lead Seed investments, offering straightforward NVCA term sheets. Our aim is singular: to position our portfolio companies for successful future growth and avoid complex or burdensome conditions. When we commit, we lead.