Imaginary Ventures

Imaginary Ventures is a leading venture capital firm dedicated to building and partnering with iconic, generationally defining consumer businesses, alongside select enabling technology companies. Founded in 2018 by Dame Natalie Massenet (founder of Net-a-Porter) and Nick Brown (formerly of 14W Venture Partners), the firm is based in New York City. The firm draws on its founders' deep operating and investing backgrounds — Massenet's talent for spotting iconic brands early and Brown's track record backing category-defining consumer names — to identify and scale exceptional early-stage brands globally. Its focus spans consumer categories including beauty, wellness, food and beverage, fashion, and lifestyle, alongside select enabling technology. The firm has grown to manage over $1.5 billion in assets since its $75 million debut fund in 2018. Notable portfolio companies include Skims, Glossier, Farfetch, Mejuri, The Reformation, Kosas, Daily Harvest, Hawthorne, Universal Standard, Stripe, and Builder.io. Imaginary's investment approach centers on identifying exceptional early-stage consumer brands and founders, then providing sustained support to help scale them into globally recognized, category-defining businesses.