Habitat Partners

Habitat Partners is a New York-based early-stage venture capital fund investing from pre-seed to Series A in the consumer and software ecosystems. Founded in 2022 and headquartered in Brooklyn, the firm was born out of Red Antler, the renowned brand agency behind Casper, Allbirds, and Hims. Its focus spans three areas: B2B software powering retail, e-commerce, marketing, content creation, and financial tools; consumer categories including food, beverage, beauty, personal care, and wellness; and disruptive, sector-agnostic frontier technology, often sourced through GP or Red Antler relationships. The firm launched with a $31 million initial fund and has backed roughly 49 companies — about 21 consumer startups and 28 technology companies. Notable investments include Figure AI, Farther, PopUp Bagels, Mezcla, Motion, Rainbow, Endear, Zenlytic, Black Crow AI, Branch Energy, InnBeauty Project, and Elm Biosciences. Its investment approach emphasizes valuation discipline — typically three-to-five-times sales for post-launch consumer brands — capital-efficient, high-margin categories, and long-term omnichannel potential. As part of the Red Antler family, Habitat pairs capital with world-class branding and creative expertise, backing founders "obsessed with what's next."