Greater Sum Ventures

Greater Sum Ventures is a founder-led, founder-first investment firm that excels at partnering with vertical software and tech-enabled service companies in the lower-middle market. Unlike most private equity firms, we are backed by our own capital—that means there are no formal funds and no forced finish lines. We have the ultimate flexibility in where we source, what we invest in, how we partner, and when we exit stage left. Over the past 10 years, we have partnered with founders to scale 24 tech-enabled platforms—6 of which have grown to over $1B in value—and we have transacted more than 300 times. Greater Sum Ventures was founded in 2016 by Ross Croley, Bill Nix, and Lisa Stinnett following two successful recapitalizations of Ministry Brands, a platform Croley launched in 2012 to unify the fragmented church software market. What began as a handful of focused acquisitions quickly scaled into one of the largest vertical SaaS companies in the country—earning PE Hub’s Deal of the Year and inspiring the playbook that would become GSV. In the years since, we’ve expanded our portfolio footprint across vertical SaaS, payments, and tech-enabled services—backing operators and founders who are building category-defining software platforms. With nearly $6B1 in assets, we continue to write the GSV story—one partnership, one platform, and one legacy at a time.